DAVID CORMACK
MANAGING PARTNER

In my career as a 'comms guy' I've worked in the private, public and NGO sectors.

I specialise in working on organisations' reputations, understanding where they're at and helping them to improve. I have developed communication strategies for major multinational organisations, political parties and smaller local businesses.

Through my work and play time I've built up excellent relationships with a wide range of reporters throughout the country; and my work in politics has provided me with strong networks with those in Parliament.

I have experience as a communications consultant, a director of policy and communications and have managed teams. Talk to me now about how I can help you make your reputation shiny and beautiful!

LOU DRAPER O’REILLY
MANAGING PARTNER

These days, my work is less about chasing headlines and more about getting the story right first. Communications strategy, content, and reputation sit at the centre of what I do.

With 25 years in PR and marketing, and expertise in media relations, I help people and organisations make smart decisions about visibility, reputation, and influence.

I’ve worked across in-house corporate roles and boutique agencies, and for the past two decades have run my own consultancies. That experience means I’m less interested in activity for its own sake, and more interested in what’s worth doing, when, and why.

I come from an entrepreneurial family where juggling multiple ventures and navigating uncertainty was normal. As a result, I’ve lived through many of the challenges clients face - growth spurts, reputational pressure, funding constraints, reinvention, and knowing when not to chase attention.

I work with founders, leaders, and professionals who want clarity on how to tell their story, where it belongs, and what success should look like for them. Reputation matters. Getting it right can change the trajectory of a career or a business, and that’s the work I find most rewarding.