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Not just a PR firm


But also a PR firm.

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Not just a PR firm


But also a PR firm.

 

WE're a communications firm. this means we DO PR AND ALL IT ENTAILS. But we do other stuff too.

We will help you tell your story and manage your reputation.  We can promote your brand to better engage with your audience and solve your toughest communication challenges.

We take a personal touch to communicating so it's not just a press release sent out to millions with a prayer for the best. We actively work to get your story heard.

Take a look at what we do to get a flavour of how we might be able to help you.

We also created AwardsHub, a website where you can see the major awards in New Zealand. Go check out what you might be eligible for.

And finally we're the drivers of whatisITwellington.com, a news-wire site devoted to tech news.

 

 
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What people say


 

"Draper Cormack Group has been an integral part of CricHQ's industry-leading marketing, social media and PR delivery; co-developing strategy, providing overflow resource, utilising media and business connections, and acting as trusted advisers on key company issues. I have absolutely no hesitation in recommending Lou and David."

Mike Loftus, Executive Chair and Chief Customer Officer at CricHQ

 

"We recommend Draper Cormack Group to our clients because of their professionalism, connections and excellent results. Dealing with Dave and Lou is always a pleasure, and easy, and I have complete trust that they will do exactly what needs to be done. Their insight and strategic thinking really sets them apart."

Will Mahon-Heap, Co-founder at Equitise.

 

 

 

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What people say


 

"Draper Cormack Group has been an integral part of CricHQ's industry-leading marketing, social media and PR delivery; co-developing strategy, providing overflow resource, utilising media and business connections, and acting as trusted advisers on key company issues. I have absolutely no hesitation in recommending Lou and David."

Mike Loftus, Executive Chair and Chief Customer Officer at CricHQ

 

"We recommend Draper Cormack Group to our clients because of their professionalism, connections and excellent results. Dealing with Dave and Lou is always a pleasure, and easy, and I have complete trust that they will do exactly what needs to be done. Their insight and strategic thinking really sets them apart."

Will Mahon-Heap, Co-founder at Equitise.

 

 

 

Make a Reservation

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Who we are


Who we are


LOU DRAPER

My career as a PR expert and marketer spans around 16 years, ten of those focused on media relations. I’ve worked in-house for corporates, agency-side in boutique public relations firms, and as a business owner for the last eight years in my own agencies - rockstar PR, LOUD in Public and now with David at Draper Cormack Group.

I’ve grown up in an entrepreneurial family where no-one has a regular job. As such, I’ve gone through all the business pains you can probably imagine and then some. I enjoy coaching businesses and individuals on how best to tell their stories in an arena where they’ll get the most use. Sometimes that’s mainstream media, often it’s as owned content, or contributor content elsewhere - there is a home for every story.

Reputation is hugely important to me and coaching people how to elevate their personal brands for the good of their careers or success of their business is hugely rewarding.

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David Cormack

In my career as a 'comms guy' I've worked in the private, public and NGO sectors.

I specialise in working on organisations' reputations, understanding where they're at and helping them to improve. I have developed communication strategies for major multinational organisations, political parties and smaller local businesses.

Through my work and play time I've built up excellent relationships with a wide range of reporters throughout the country; and my work in politics has provided me with strong networks with those in Parliament.

I have experience as a communications consultant, a director of policy and communications and have managed teams. Talk to me now about how I can help you make your reputation shiny and beautiful!

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How we are useful


We're pretty good at getting you the attention you want and deserve. We are also experts at reputation. Working out where your reputation is at and then improving it. 

We can work alongside your in-house communications team where we offer complementary skills to fill a gap or operate as an independent firm.

We're well connected, too. To media, political types, and other people you may want to get in touch with.

Frankly, taking a look at the list below, we do a lot.

How we are useful


We're pretty good at getting you the attention you want and deserve. We are also experts at reputation. Working out where your reputation is at and then improving it. 

We can work alongside your in-house communications team where we offer complementary skills to fill a gap or operate as an independent firm.

We're well connected, too. To media, political types, and other people you may want to get in touch with.

Frankly, taking a look at the list below, we do a lot.

what we do

MEDIA RELATIONS

We take a personal approach to media relations. This means we reach out directly to journalists we have close relationships with and tell them your story instead of just firing out a press release to millions. We find we get a much higher success rate this way.

GOVERNMENT RELATIONS

We can identify and organise meetings with the right people in parliament and attend with you if you'd like. We'll coach you beforehand and help you prepare to get the most out of your government relation. We'll even advocate on your behalf if that's what you want.

PUBLICITY

The media is one way to get your story told publicly but there are a range of other methods too. We use the peso model for content and maximising the number of eyeballs that see it. If relevant, we can write and maintain a wikipedia page for your organisation. We make the most of any opportunity to help raise your profile in a way that will improve your reputation and possibly lead to more tangible benefits.

AWARDS

We built Awards Hub, a single site where you can find out what awards you're eligible for around New Zealand and what categories you can enter. You can go straight to the award's website and enter or if you need a hand we have a very good track record of helping organisations become finalists in awards. Check out www.awardshub.nz

STRATEGIES

We write strategies for all communication functions because planning ahead is better than being caught on the hop.

Communications that are not ad hoc and have purpose are far better for you and your organisation. We’re experts at communications strategies, government relations strategies, content strategies (include blogging) and social media strategies.

CONTENT PLANNING

It's one thing to know you have to blog and have an active social presence, but quite another to share purposeful content that achieves your business goals. We'll research useful topics for you to blog about - or display using a different medium e.g. Infographics. We will build you a calendar for publishing and we’ll show you where to publish your blog and content and what social channels to use.

BRAND AND VALUES

Knowing what is important to you and your organisation is a great foundation to lay before communicating outwardly. Working out the tone of voice for your company is easy with our fun and interactive brand workshops. You’ll be able to understand where employees see your company and where they want it to go with our facilitated sessions.

KNOWING YOUR REPUTATION

It's good to know what people think of your company. We take the awkwardness out of it and provide you with valuable insight. We can audit your reputation with the stakeholders who mean the most to you. We'll provide you with a report that includes quantitative and qualitative analysis. We'll identify gaps or problems and make recommendations on how to solve them.

ENVIRONMENT SCANS

We will be your scouts out front telling you what's coming so you're always prepared. We will become as knowledgeable on your industry as you are. We'll keep an eye out on what might be coming down the line that would impact your business and advise you on how to respond or plan accordingly.

CRISIS COMMS

We'll be your defensive line if you ever need it, and we'll practice with you so that should you need it you'll be ready to roll. Though it's unlikely that you will face a major crisis, it's better to be prepared for the worst and itnever occur than to not have a plan in place and be caught unaware.

We can run scenarios to rehearse a crisis and if the worst does happen we're here 24/7 to help.